Affinity logo

    Affinity

    Creative suite (photo, designer, publisher).

    GBUnited Kingdom·Founded 1987
    Headquarters
    🇬🇧United Kingdom
    Data Hosting
    United Kingdom
    Structure
    Independent
    Compliance
    ▣GDPR▦EU Data

    Affinity key facts

    Last updated
    Legal entity
    Serif (Europe) Ltd
    Headquarters
    United Kingdom (GB)
    Ownership
    Part of Serif Labs Limited
    Founded
    1987
    Data hosting
    United Kingdom
    Infrastructure
    Proprietary/On-prem distribution
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Low (no US parent)
    Replaces
    Adobe Creative Cloud (Photoshop, Illustrator, InDesign), CorelDRAW, Canva, Figma

    About Affinity

    Affinity by Serif is a suite of professional creative applications including Affinity Photo, Designer, and Publisher. Based in the United Kingdom, Serif has developed these tools to handle massive documents and complex compositions with high speed and precision. Unlike many competitors, Affinity uses a single file format across all three apps, allowing users to switch between photo editing, vector design, and layout seamlessly through their 'StudioLink' technology. The service is notable for its business model, which eschews the subscription-based trend in favor of perpetual licenses. This makes it a preferred choice for freelancers and studios looking for cost predictability. While the company is British (and thus outside the EU post-Brexit), it adheres to UK GDPR standards which remain closely aligned with EU data protection requirements. The software is installed locally, providing users with significant data sovereignty as files are stored on their own hardware.

    Alternative to

    Target Segments

    SMBEnterpriseEducationNonprofit / NGO

    Deployment Options

    SaaS

    Hosting & Security

    Infrastructure

    Proprietary/On-prem distribution

    Key Features

    Professional raster graphics editing (Affinity Photo)
    Vector graphics and illustration tools (Affinity Designer)
    Desktop publishing and page layout (Affinity Publisher)
    Non-destructive editing workflows
    Cross-platform compatibility (Windows, macOS, iPad)
    Support for PSD, AI, PDF, and SVG formats
    Perpetual licensing model (single purchase)

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