Affinity key facts
Last updated- Legal entity
- Serif (Europe) Ltd
- Headquarters
- United Kingdom (GB)
- Ownership
- Part of Serif Labs Limited
- Founded
- 1987
- Data hosting
- United Kingdom
- Infrastructure
- Proprietary/On-prem distribution
- Deployment
- SaaS
- Open source
- No
- US Cloud Act exposure
- Low (no US parent)
- Replaces
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign), CorelDRAW, Canva, Figma
About Affinity
Affinity by Serif is a suite of professional creative applications including Affinity Photo, Designer, and Publisher. Based in the United Kingdom, Serif has developed these tools to handle massive documents and complex compositions with high speed and precision. Unlike many competitors, Affinity uses a single file format across all three apps, allowing users to switch between photo editing, vector design, and layout seamlessly through their 'StudioLink' technology. The service is notable for its business model, which eschews the subscription-based trend in favor of perpetual licenses. This makes it a preferred choice for freelancers and studios looking for cost predictability. While the company is British (and thus outside the EU post-Brexit), it adheres to UK GDPR standards which remain closely aligned with EU data protection requirements. The software is installed locally, providing users with significant data sovereignty as files are stored on their own hardware.
Alternative to
Target Segments
Deployment Options
Hosting & Security
Proprietary/On-prem distribution
Key Features
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