Flarie key facts
Last updated- Legal entity
- Flarie AB
- Headquarters
- Sweden (SE)
- Ownership
- Independent
- Founded
- 2015
- Data hosting
- EU (any EU region), Sweden
- Deployment
- SaaS
- Open source
- No
- US Cloud Act exposure
- Exposed
- Replaces
- Jebbit, Leadfamly, Gamewheel, Drimify, Gamify, Drimify Arcade, Playable (Leadfamly)
About Flarie
Flarie is a Stockholm-based gamification company that provides a B2B SaaS platform known as Flarie Studio. The platform is designed for enterprise brands, retailers, and agencies to build and launch branded gaming experiences without requiring deep technical or game development expertise. Since its founding in 2015, the company has operated in over 30 markets and powered over 1.5 billion game rounds. The service focuses on high-engagement marketing use cases, such as product launches, social media campaigns, and physical outdoor activations via QR codes. Flarie enables brands to bridge the gap between digital interaction and physical rewards, offering integrations for sampling and loyalty programs. The company maintains a strong focus on the European market, emphasizing its Swedish tech roots and compliance with regional data protection standards.
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