EUAlternatives
    Funnel logo

    Funnel

    Marketing data hub and connectors.

    SESweden·Founded 2014
    Headquarters
    🇸🇪Sweden
    Data Hosting
    AustraliaGermany
    Structure
    Independent
    Compliance
    ▣GDPR◆EU HQ▦EU Data

    Funnel key facts

    Last updated
    Legal entity
    Funnel.io AB
    Headquarters
    Sweden (SE)
    Ownership
    Independent
    Founded
    2014
    Data hosting
    Australia, Germany, Ireland, United States
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Exposed
    Certifications
    ISO 27001, SOC 2
    Replaces
    Adverity, Fivetran, Improvado, Datorama (Salesforce Marketing Cloud)

    About Funnel

    Funnel is a Stockholm-based technology company that provides a comprehensive Marketing Intelligence platform. It is designed to help marketing teams and data professionals make data-driven decisions by automating the complex process of data collection from platforms like Google Ads, Facebook, and LinkedIn. By acting as a central Data Hub, Funnel transforms disparate raw data into a harmonized, actionable format that can be sent to various visualization tools or data warehouses. Founded in 2014, the company has scaled to serve over 2,000 global customers, including major brands like Adidas and Sony. Following the acquisition of the German firm Adtriba, Funnel has further expanded its capabilities into Unified Marketing Measurement. The platform is built for enterprise-scale operations, handling billions of rows of data daily with high reliability, aiming to bridge the gap between marketing activities and business outcomes without requiring technical coding knowledge from its users.

    Alternative to

    AdverityFivetranImprovadoDatorama (Salesforce Marketing Cloud)

    Target Segments

    SMBEnterprise

    Deployment Options

    SaaS

    Hosting & Security

    Certifications
    ISO 27001
    SOC 2

    Key Features

    Data collection from 500+ marketing platforms
    Automatic data curation and harmonization
    Data modeling without coding requirements
    Real-time data export functionality
    Visualization and dashboard creation
    Unified Marketing Measurement (UMM)
    Automated marketing reporting and analytics

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