MagicEarth key facts
Last updated- Legal entity
- General Magic B.V.
- Headquarters
- Netherlands (NL)
- Ownership
- Independent
- Data hosting
- Netherlands
- Open source
- No
- US Cloud Act exposure
- Low (no US parent)
- Replaces
- Google Maps, Waze, Apple Maps, HERE WeGo
About MagicEarth
Magic Earth is a comprehensive navigation and mapping service developed by General Magic. It distinguishes itself by prioritizing user privacy, explicitly stating that it does not collect personal data, track movements, or profile users. The service provides a wide range of navigation options including turn-by-turn directions for drivers, public transit schedules, and specialized routing for trucks and electric bikes. The platform is designed to function both online and offline, allowing users to download maps to save data and ensure reliability in remote areas. It features immersive 3D maps and integrates with modern automotive and wearable ecosystems like CarPlay and Apple Watch. By utilizing crowd-sourced traffic data and offering specialized vehicle dimension routing, it serves as a robust alternative to mainstream surveillance-heavy navigation apps.