EUAlternatives
    M

    Mailcoach

    A full-featured email marketing and transactional email platform designed for creators, developers, and businesses.

    BEBelgium
    Headquarters
    🇧🇪Belgium
    Data Hosting
    Belgium
    Structure
    Independent
    Compliance
    â–£GDPRâ—†EU HQâ–¦EU Data

    Mailcoach key facts

    Last updated
    Legal entity
    Spatie BV
    Headquarters
    Belgium (BE)
    Ownership
    Part of Spatie
    Data hosting
    Belgium
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Low (no US parent)
    Replaces
    Mailchimp, ActiveCampaign, SendGrid, Mandrill

    About Mailcoach

    Mailcoach is an email marketing platform developed by the Belgian agency Spatie. It serves as an alternative to mainstream services like Mailchimp by offering a distinct pricing model based on emails sent rather than the number of contacts in a database. The platform is designed to handle newsletters, automated drip campaigns, and transactional emails. The service is particularly popular within the Laravel developer community due to its roots in that ecosystem and its ability to be integrated deeply into existing applications. It provides tools for non-technical users such as a visual automation builder and campaign management, while also offering a robust API for developers to manage mailing lists and transactional messaging programmatically.

    Alternative to

    MailchimpActiveCampaignSendGridMandrill

    Target Segments

    SMBEnterprise

    Deployment Options

    SaaS

    Key Features

    Email campaigns with segmentation
    Split testing (A/B testing)
    Analytics and tracking
    Automation workflows for onboarding and lead generation
    Transactional email editing and sending via API
    Drip campaigns
    Integration with Laravel applications

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