EUAlternatives
    Omnisend logo

    Omnisend

    Omnichannel marketing automation platform for ecommerce, specializing in email, SMS, and web push notifications.

    LTLithuania·Founded 2014
    Headquarters
    🇱🇹Lithuania
    Data Hosting
    United States
    Structure
    Independent
    Compliance
    ▣GDPR◆EU HQ

    Omnisend key facts

    Last updated
    Legal entity
    UAB Omnisend
    Headquarters
    Lithuania (LT)
    Ownership
    Part of Omnisend Group
    Founded
    2014
    Data hosting
    United States
    Infrastructure
    Google Cloud Platform
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Exposed
    Replaces
    Mailchimp, Klaviyo, ActiveCampaign

    About Omnisend

    Omnisend is an omnichannel marketing automation platform designed specifically for ecommerce businesses. Founded in 2014 as Soundest and rebranded in 2017, the company provides tools for email, SMS, and web push notifications, integrated closely with shop platforms like Shopify and BigCommerce. It allows marketers to create unified customer data profiles and automate engagement through sophisticated workflows, such as abandoned cart sequences and post-purchase follow-ups. The company operates globally with its primary headquarters in Vilnius, Lithuania, and maintains additional offices in the UK and USA. While it is an EU-based company, it utilizes Google Cloud Platform for its technical infrastructure. Omnisend targets small-to-medium businesses and agencies, focusing on ease of use and ecommerce-specific features to drive conversion rates beyond traditional email service providers.

    Alternative to

    MailchimpKlaviyoActiveCampaign

    Target Segments

    SMBEnterprise

    Deployment Options

    SaaS

    Hosting & Security

    Infrastructure

    Google Cloud Platform

    Key Features

    Email marketing automation
    SMS marketing and number transfers
    Web push notifications
    Ecommerce platform integrations (Shopify, etc.)
    Dynamic list segmentation
    Pre-populated branded templates
    Post-purchase automation workflows
    AI-driven personalization

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