Reface key facts
Last updated- Legal entity
- Neocortext, Inc.
- Headquarters
- Ukraine (UA)
- Ownership
- Independent
- Data hosting
- United States
- Open source
- No
- US Cloud Act exposure
- Exposed
- Replaces
- Google Photos Magic Editor, Luminar Neo, Let's Enhance, Topaz Labs, Google Photos
About Reface
Reface (operated by Neocortext, Inc.) is a leading AI technology company focused on synthetic media and generative content. Originally founded in Ukraine, it has become one of the most popular consumer AI applications globally. The platform utilizes proprietary AI algorithms to allow users to swap faces in videos, create high-quality memes, and perform advanced photo editing tasks through a simplified, user-friendly interface. The service operates primarily through mobile applications and the 'Unboring' web platform. It targets the B2C market, providing creative tools for social media content creation, virtual fashion, and personal photo enhancement. While the company is legally registered in the United States (Delaware), its leadership and core engineering teams are based in Kyiv, Ukraine. The platform emphasizes privacy controls for users and adheres to international data protection standards, including rights for European users, although data is processed under US legal frameworks.
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