EUAlternatives
    S

    Seedtag

    A leading contextual advertising company using AI to deliver cookieless ads across display, CTV, and video.

    ESSpain·Founded NULL
    Headquarters
    🇪🇸Spain
    Data Hosting
    Spain
    Structure
    Independent
    Compliance
    ▣GDPR◆EU HQ▦EU Data

    Seedtag key facts

    Last updated
    Legal entity
    Seedtag Advertising, S.L.
    Headquarters
    Spain (ES)
    Ownership
    Independent
    Data hosting
    Spain
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Low (no US parent)
    Replaces
    Google Ads (Interest-based), Criteo (Retargeting), The Trade Desk (Behavioral), Grapeshot (Oracle), Integral Ad Science (IAS)

    About Seedtag

    Seedtag is a global leader in contextual advertising, providing an AI-driven alternative to traditional cookie-based tracking. The company utilizes its proprietary AI engine, LIZ©, to analyze the content of web pages (text and images) in real-time, allowing brands to place ads in relevant environments without processing personal user data. This approach is designed to be privacy-first and GDPR compliant, specifically catering to the post-cookie digital landscape. The platform operates across multiple channels including Connected TV (CTV), Online Video (OLV), and standard web display. By focusing on the context of the content rather than the user's browsing history, Seedtag claims to increase brand favorability and purchase intent. Headquartered in Madrid, the company has expanded its operations across Europe, Latin America, and the United States, positioning itself as a key player in the European digital sovereignty movement regarding advertising technology.

    Alternative to

    Google Ads (Interest-based)Criteo (Retargeting)The Trade Desk (Behavioral)Grapeshot (Oracle)Integral Ad Science (IAS)

    Target Segments

    EnterpriseSMB

    Deployment Options

    SaaS

    Hosting & Security

    Infrastructure

    NULL

    Key Features

    LIZ© Contextual AI engine for real-time URL analysis
    Cookieless targeting across Display, CTV, and OLV formats
    Contextual Profiles for content-based ad placement
    Neuro-contextual audience analysis using neuroscience principles
    Real-time situational signals integration (e.g., weather signals)
    Full-funnel campaign optimization for brands and publishers

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