Snowplow

About Snowplow

Snowplow is a customer context infrastructure platform that provides a 'glass-box' alternative to traditional packaged analytics. Founded in London, it allows organizations to capture granular, event-level behavioral data from all digital touchpoints and deliver it directly into their own data warehouse or lakehouse, such as Snowflake or Databricks. Unlike black-box solutions, Snowplow prioritizes transparency and ownership, giving teams full control over their data schemas and processing logic. The platform is designed for advanced analytics and AI use cases, focusing on high-fidelity data that is AI-ready. It features robust governance tools like the Snowplow Event Studio, which ensures data quality through strict schema validation. By operating within the customer's own cloud environment (Private SaaS or Managed), it helps enterprises meet strict privacy and compliance requirements by keeping sensitive behavioral data under their own jurisdictional control.

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Hosting & Security

Key Features