EUAlternatives
    Supermetrics logo

    Supermetrics

    Marketing reporting and data connectors.

    FIFinland·Founded 2013
    Headquarters
    🇫🇮Finland
    Data Hosting
    EU (any EU region)United States
    Structure
    Independent
    Compliance
    â–ŁGDPRâ—†EU HQâ–¦EU Data

    Supermetrics key facts

    Last updated
    Legal entity
    Supermetrics Oy
    Headquarters
    Finland (FI)
    Ownership
    Part of Independent
    Founded
    2013
    Data hosting
    EU (any EU region), United States
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Exposed
    Certifications
    GDPR compliance documented
    Replaces
    fivetran, funnel.io, Adverity, funnel-io, improviso, stitch-data, Improvado, MuleSoft

    About Supermetrics

    Supermetrics is a leading Finnish marketing intelligence platform headquartered in Helsinki. It specializes in automating the flow of data from various marketing and sales platforms—such as social media, advertising networks, and CRM systems—into preferred data destinations including spreadsheets, data warehouses, and BI tools. By serving over 200,000 companies globally, they process a significant portion of global marketing data. The platform has expanded its capabilities through the acquisition of Relay42, incorporating Customer Data Platform (CDP) functionalities. This allows users to not only move data but also unify customer profiles, orchestrate real-time journeys, and utilize AI for predictive marketing insights. While the company is European-born and managed, it operates on a multi-cloud infrastructure primarily utilizing major US-based cloud providers.

    Alternative to

    fivetranfunnel.ioAdverityfunnel-ioimprovisostitch-dataImprovadoMuleSoft

    Target Segments

    SMBEnterpriseOther

    Deployment Options

    SaaS

    Hosting & Security

    Certifications
    GDPR compliance documented

    Key Features

    Data integration and pipeline management
    Performance marketing data connectors (Google Analytics, eCommerce, CRM)
    Customer data unification via CDP (Relay42)
    Real-time journey orchestration
    Multi-cloud data movement (GCP/AWS) support
    Dynamic audience building and targeting
    AI-enhanced decision making for data transformation

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