Upsales key facts
Last updated- Legal entity
- Upsales Nordic AB
- Headquarters
- Sweden (SE)
- Ownership
- Independent
- Founded
- 2003
- Data hosting
- EU (any EU region)
- Deployment
- SaaS
- Open source
- No
- US Cloud Act exposure
- Low (no US parent)
- Replaces
- Salesforce CRM, HubSpot CRM, Microsoft Dynamics 365 Sales, Vainu
About Upsales
Upsales is a comprehensive B2B sales and marketing platform headquartered in Stockholm, Sweden. It is designed to help companies find, win, and keep customers through a unified suite of tools that combine CRM functionality with advanced marketing automation and deep prospecting data. Its 'Company Data Hub' allows sales teams to filter prospective leads based on detailed financial metrics such as revenue growth, profit margins, and board memberships, specifically tailored for the Nordic and European markets. The platform emphasizes sales efficiency by integrating website visitor tracking with lead scoring, allowing businesses to see which companies are visiting their site and how they interact with marketing materials. As a Swedish entity (Upsales Nordic AB), the company maintains a strong focus on GDPR compliance and primarily processes data within the EU/EEA, making it a viable alternative for European enterprises seeking local alternatives to US-based CRM giants. Its infrastructure supports modern digital marketing workflows including account-based advertising, automated email sequences, and AI-enhanced pipeline management.