WOT Services Ltd. key facts
Last updated- Legal entity
- WOT Services LP
- Headquarters
- Finland (FI)
- Ownership
- Independent
- Founded
- 2006
- Data hosting
- United States
- Deployment
- SaaS
- Open source
- No
- US Cloud Act exposure
- Exposed
- Replaces
- Google Safe Browsing Labs, Norton Safe Web Asia, McAfee WebAdvisor, Bitdefender TrafficLight
About WOT Services Ltd.
Web of Trust (WOT) is a global web safety service that leverages a crowdsourced reputation system and machine learning to protect users from online threats. It operates primarily through browser extensions and mobile applications, providing visual 'traffic light' ratings to warn users about potential phishing, malware, or unreliable web content before they click. The platform relies on a massive community of millions of users who rate websites based on their personal experiences, supplemented by automated scanning technology. In addition to site ratings, WOT offers features to block marketing trackers and safeguard digital privacy. However, the service requires significant browser permissions to function, collecting data on user navigation behavior, search data, and e-commerce activity, all of which are hosted on servers located in the United States.
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