Emarsys key facts
Last updated- Legal entity
- Emarsys eMarketing Systems GmbH
- Headquarters
- Austria (AT)
- Ownership
- Part of SAP SE
- Founded
- 2000
- Data hosting
- Germany, EU (any EU region), Global / multi-region
- Infrastructure
- SAP Cloud Infrastructure (including AWS/GCP/Azure regions)
- Deployment
- SaaS
- Open source
- No
- US Cloud Act exposure
- Exposed
- Certifications
- ISO 27001 (via SAP), SOC 2 (via SAP)
- Replaces
- Salesforce Marketing Cloud, Adobe Experience Cloud (Marketo), Braze, Klaviyo, Oracle Responsys, Adobe Experience Cloud (Marketo/Adobe Campaign), Klaviyo (for larger enterprises)
About Emarsys
SAP Emarsys is a specialized B2C marketing cloud platform founded in Vienna, Austria. It is designed specifically for businesses engaged in direct-to-consumer commerce, providing a unified architecture where all applications are built to work together from the ground up. The platform enables brands to deliver personalized, omnichannel experiences across web, mobile, email, and social media channels. Acquired by SAP SE in 2020, Emarsys now functions as a core component of the SAP Customer Experience (CX) portfolio. It processes massive scales of data, including billions of messages and personal recommendations monthly, serving over 1,500 customers globally. Its strengths lie in its deep integration with commerce data and its ability to automate sophisticated marketing lifecycles through AI and advanced segmentation, primarily targeting mid-to-large retail and e-commerce enterprises.
Alternative to
Target Segments
Deployment Options
Hosting & Security
SAP Cloud Infrastructure (including AWS/GCP/Azure regions)