Actito is the European customer engagement platform that combines power and simplicity to enable marketing teams to orchestrate personalised omnichannel experiences with complete autonomy. Built on a secure infrastructure in Europe, it combines advanced technology and expert support to make your marketing a true growth driver.
A French all-in-one customer platform for email marketing, SMS, chat, and CRM focused on sustainable growth and personalized connections.
SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. B
Salesforce Marketing Cloud alternatives compared
Swipe sideways to see all columns.
| Service | Headquarters | Data hosting | EU data residency | Low Cloud Act exposure | Open source |
|---|---|---|---|---|---|
| Actito | Belgium | EU (any EU region) | Yes | Yes | No |
| Brevo | France | Not stated | No | Yes | No |
| Emarsys | Austria | Germany, EU (any EU region), Global / multi-region | No | No | No |
Frequently asked questions about Salesforce Marketing Cloud alternatives
What are the best EU alternatives to Salesforce Marketing Cloud?+
The EU Alternatives Directory lists 3 European alternatives to Salesforce Marketing Cloud, including Actito, Brevo, Emarsys. Each one is checked for European headquarters and data protection practices.
Why switch from Salesforce Marketing Cloud to an EU alternative?+
An EU-based alternative keeps your data under European jurisdiction and GDPR. It reduces exposure to the US Cloud Act and foreign data access laws.
Are EU alternatives to Salesforce Marketing Cloud as good?+
Many EU alternatives to Salesforce Marketing Cloud offer comparable features, with the added benefit of European data residency and digital sovereignty.
How are these Salesforce Marketing Cloud alternatives verified?+
We check the legal entity, country of headquarters and hosting locations. Only providers based in the EU, EEA, UK, Switzerland or Ukraine are listed.