EUAlternatives
    etracker logo

    etracker

    German enterprise analytics supporting consent-free and cookie-less tracking.

    DEGermany
    Headquarters
    🇩🇪Germany
    Data Hosting
    Germany
    Structure
    Independent
    Compliance
    â–ŁGDPRâ—†EU HQâ–¦EU Data

    etracker key facts

    Last updated
    Headquarters
    Germany (DE)
    Ownership
    Independent
    Data hosting
    Germany
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Low (no US parent)
    Replaces
    Google Analytics

    About etracker

    etracker ist eine datenschutzfreundliche Web-Analytics-Lösung mit integriertem Consent- und Tag-Management sowie Server-side-Tracking. Der Dienst betont hohe Datenqualität ohne Einwilligungspflicht (DSGVO- und TDDDG-konform), cookieless Session-Tracking und Funktionen für Onsite-, Shop-, UX-, Marketing- und App-Analysen. Dank Mechanismen wie Session-Token und Hashing mit täglich wechselndem Zufallswert wird eine dauerhafte Nutzerzuordnung ohne Einwilligung vermieden. Zur Vermeidung von Datenverlusten unterstützt etracker u. a. Tracking über eigene Subdomains, was Browser-Cookie-Einschränkungen reduziert und Adblocker-Umgehungen erleichtert. Für Performance-Marketing werden Conversions consent-unabhängig an die Server großer Werbeplattformen (Google, Meta, TikTok, Microsoft) synchronisiert. Daten werden laut Website in Deutschland verarbeitet und gespeichert ("Made & stored in Germany").

    Alternative to

    Google Analytics

    Target Segments

    Enterprise

    Deployment Options

    SaaS

    Key Features

    Dynamische Drill-downs
    Verhaltens-Segmente
    Scrollmap
    Kampagnen-Tracking & Conversion Sync
    BI & Data Warehouse Sync
    Setup fĂĽr Marketer (Events, Conversions, Funnel ohne Code)
    Shopverhalten (Shopping-Funnel und Sortimentanalyse)
    Server-side Tracking fĂĽr Google Ads, Meta Ads, TikTok Ads und Microsoft Ads

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