A French digital experience analytics platform that analyzes user behavior on websites and applications to optimize customer journeys.
Expressive is an innovative software company on a mission to create the next generation of intuitive design tools.
Privacy-first web analytics built on Matomo with Swiss/EU hosting, cookieless tracking, and enterprise-grade support.
A specialized website behavior analytics and user feedback platform that provides heatmaps, session recordings, and surveys.
Privacy-first, cookieless web analytics platform focused on simplicity and GDPR compliance.
Cookie-free and privacy-friendly web analytics made in Germany. Simple dashboard with all essential metrics.
A lightweight, open-source, and privacy-friendly web analytics tool that does not use cookies and is hosted in the EU.
Pulse is a privacy-first web analytics platform that combines traffic, uptime, and performance monitoring without cookies or visitor tracking.
Privacy-first, cookieless web analytics service based and hosted in the EU, designed as a simple and ethical alternative to Google Analytics.
A privacy-first web analytics platform from the Netherlands offering cookieless tracking and realtime reporting.
An independent, privacy-focused real-time web analytics platform and Google Analytics alternative.
AI-powered product analytics platform specifically built for e-commerce teams to track trends, anomalies, and conversion journeys.
Privacy-focused web analytics platform designed to track website performance without compromising user data.
German cookie-free analytics with heatmaps, session recording, and customer feedback tools.
Privacy-focused, GDPR-compliant web analytics platform designed as a cookie-less alternative to Google Analytics.
Google Analytics alternatives compared
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| Service | Headquarters | Data hosting | EU data residency | Low Cloud Act exposure | Open source |
|---|---|---|---|---|---|
| Ackee | Germany | EU (any EU region) | Yes | Yes | Yes |
| Contentsquare | France | EU (any EU region), United States | No | No | No |
| Countly | United Kingdom | Germany, France, United States | No | Yes | Yes |
| Dreamdata | Denmark | Not stated | No | Yes | No |
| etracker | Germany | Germany | Yes | Yes | No |
| Expressive | Romania | Romania | Yes | Yes | No |
| Friendly Analytics | Switzerland | Switzerland, EU (any EU region) | Yes | Yes | No |
| GoAccess | Spain | Self-hosted | No | Yes | Yes |
| Hotjar | Malta | EU (any EU region) | Yes | No | No |
| nilly | Germany | EU (any EU region) | Yes | Yes | No |
| Open Web Analytics | United Kingdom | Customer-defined | No | Yes | Yes |
| Phare | Estonia | Germany, France, Netherlands, Slovenia | Yes | Yes | No |
| Pirsch | Germany | Germany | Yes | Yes | No |
| Plausible Analytics | Estonia | EU (any EU region) | Yes | Yes | Yes |
| Pulse by Ciphera | Belgium | Not stated | No | Yes | No |
| Simple Analytics | Netherlands | Netherlands | Yes | Yes | No |
| Statable | Netherlands | Not stated | No | Yes | No |
| statcounter | Ireland | Not stated | No | Yes | No |
| Stormly | Netherlands | Not stated | No | No | No |
| Vantevo | Italy | EU (any EU region) | Yes | Yes | No |
| Visitor Analytics | Germany | Not stated | No | Yes | No |
| Wide Angle Analytics | Germany | EU (any EU region) | Yes | Yes | No |
Frequently asked questions about Google Analytics alternatives
What are the best EU alternatives to Google Analytics?+
The EU Alternatives Directory lists 22 European alternatives to Google Analytics, including Ackee, Contentsquare, Countly. Each one is checked for European headquarters and data protection practices.
Why switch from Google Analytics to an EU alternative?+
An EU-based alternative keeps your data under European jurisdiction and GDPR. It reduces exposure to the US Cloud Act and foreign data access laws.
Are EU alternatives to Google Analytics as good?+
Many EU alternatives to Google Analytics offer comparable features, with the added benefit of European data residency and digital sovereignty.
How are these Google Analytics alternatives verified?+
We check the legal entity, country of headquarters and hosting locations. Only providers based in the EU, EEA, UK, Switzerland or Ukraine are listed.