EUAlternatives
    Hotjar logo

    Hotjar

    A specialized website behavior analytics and user feedback platform that provides heatmaps, session recordings, and surveys.

    MTMalta
    Headquarters
    🇲🇹Malta
    Data Hosting
    EU (any EU region)
    Structure
    Independent
    Compliance
    â–£GDPRâ—†EU HQâ–¦EU Data

    Hotjar key facts

    Last updated
    Legal entity
    Hotjar Ltd.
    Headquarters
    Malta (MT)
    Ownership
    Part of Contentsquare
    Data hosting
    EU (any EU region)
    Infrastructure
    Amazon Web Services (AWS)
    Deployment
    SaaS
    Open source
    No
    US Cloud Act exposure
    Exposed
    Replaces
    Google Analytics, FullStory, Lucky Orange, Crazy Egg

    About Hotjar

    Hotjar is a digital experience analytics platform that provides visual insights into user behavior on websites and apps. It is primarily known for its heatmaps, which show where users click and scroll, and session recordings, which allow teams to watch real-user journeys to identify friction points. Recently acquired by Contentsquare, Hotjar is being integrated into a broader Experience Intelligence platform alongside Heap. The service remains focused on making user research accessible through easy-to-use tools like feedback widgets and unmoderated user testing. It serves a wide range of customers from small startups to large enterprises like HubSpot and HelloFresh.

    Alternative to

    Google AnalyticsFullStoryLucky OrangeCrazy Egg

    Target Segments

    SMBEnterpriseOther

    Deployment Options

    SaaS

    Hosting & Security

    Infrastructure

    Amazon Web Services (AWS)

    Key Features

    Heatmaps (click, move, scroll)
    Session Replay (Recordings)
    Funnels for drop-off visualization
    Surveys with AI generator and templates
    User tests for sites and prototypes
    Integrations with Google Analytics, HubSpot, and Slack
    Sentiment analysis on feedback

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