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    Plausible Analytics logo

    Plausible Analytics

    A lightweight, open-source, and privacy-friendly web analytics tool that does not use cookies and is hosted in the EU.

    EEEstonia
    Headquarters
    🇪🇪Estonia
    Data Hosting
    EU (any EU region)
    Structure
    Independent
    Compliance
    â–£GDPRâ—†EU HQâ–¦EU Data

    Plausible Analytics key facts

    Last updated
    Legal entity
    Plausible Insights OÜ
    Headquarters
    Estonia (EE)
    Ownership
    Independent
    Data hosting
    EU (any EU region)
    Infrastructure
    European-owned infrastructure
    Deployment
    SaaS, Self-hosted
    Open source
    Yes
    US Cloud Act exposure
    Low (no US parent)
    Replaces
    Google Analytics, Matomo, Cloudflare Web Analytics

    About Plausible Analytics

    Plausible Analytics is a privacy-focused alternative to Google Analytics, designed to be simple, lightweight, and compliant with privacy regulations like GDPR, CCPA, and PECR. The service distinguishes itself by not using cookies and not collecting any personal data, which eliminates the need for cookie banners for analytics purposes. Its script is significantly smaller than Google Analytics, contributing to faster site load times and reduced carbon emissions. The company is a bootstrapped, independent team of ten people, operating on a subscription-based business model rather than advertising or data monetization. All visitor data is processed exclusively on servers owned and operated by European companies within the European Union, ensuring it never leaves the EU jurisdiction. The platform is also open-source, with the code available for public inspection on GitHub.

    Alternative to

    Google AnalyticsMatomoCloudflare Web Analytics

    Target Segments

    SMBEnterpriseEducationNonprofit / NGOOther

    Deployment Options

    SaaSSelf-hosted

    Hosting & Security

    Infrastructure

    European-owned infrastructure

    Key Features

    No cookies and no personal data collection
    Lightweight script (75x smaller than GA)
    Automatic scroll depth tracking
    AI traffic tracking (ChatGPT, Perplexity, etc.)
    Search Console integration for SEO performance
    UTM campaign tracking and channel grouping
    Real-time dashboard updates every 30 seconds
    Codeless goals and conversion funnels

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