Friendly Analytics key facts
Last updated- Headquarters
- Switzerland (CH)
- Ownership
- Independent
- Data hosting
- Switzerland, EU (any EU region)
- Infrastructure
- Infomaniak, Netstream, Hosttech
- Deployment
- SaaS
- Open source
- No
- US Cloud Act exposure
- Low (no US parent)
- Certifications
- ISO 27001, ISO 9001
- Replaces
- Google Analytics
About Friendly Analytics
Friendly Analytics is a privacy-centric web analytics platform built on the open‑source Matomo stack and run by a Swiss team. It emphasizes strict data protection (nFADP and GDPR), full data ownership, and accurate, unsampled metrics. Hosting is available in Switzerland, the EU, or on‑premises, with infrastructure partners holding ISO 27001 and ISO 9001 certifications. The service removes the need for cookie banners in its default, cookieless configuration, while still providing rich analytics capabilities such as heatmaps, funnels, session replays, and A/B testing. It targets organizations that require reliable data, predictable pricing, and responsive, human support, including banks, insurers, NGOs, and public institutions. Enterprise options include dedicated instances, SSO, custom legal agreements, and custom hosting locations.
Alternative to
Target Segments
Deployment Options
Hosting & Security
Infomaniak, Netstream, Hosttech
Key Features
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