Trustly key facts
Last updated- Legal entity
- Trustly Group AB (and Trustly Holding AB)
- Headquarters
- Sweden (SE)
- Ownership
- Part of Trustly Holding AB
- Founded
- 2008
- Data hosting
- EU (any EU region), Sweden
- Deployment
- SaaS
- Open source
- No
- US Cloud Act exposure
- Exposed
- Certifications
- PSD2 (EU Directive 2015/2366), Swedish Payment Services Act (2010:751)
- Replaces
- Visa, Mastercard, PayPal, Sofort (by Klarna), Plat (Plaid)
About Trustly
Trustly is a Swedish-headquartered fintech company that specializes in digital account-to-account (A2A) transactions. As an authorized payment institution, it allows consumers to pay for goods and services directly from their online bank accounts, bypassing traditional credit card networks. This 'Pay by Bank' model reduces transaction costs for merchants and increases security for consumers by utilizing the bank's own authentication methods. The company operates a unified global platform that connects thousands of financial institutions across over 33 countries. Beyond simple payment processing, Trustly provides value-added services such as automated Know Your Customer (KYC) checks, identity verification, and instant payouts. Following its merger with Silicon Valley-based PayWithMyBank, Trustly has expanded significantly into the North American market while maintaining its core regulatory and operational base in Europe.
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